2026

Seneca Dairy Systems

As Marketing & Digital Media Specialist for Seneca Dairy Systems, I helped modernize the company's digital presence and support the development of a comprehensive e-commerce platform serving dairy farms across the United States. My work combined product organization, digital merchandising, content production, photography, graphic design, and website development support. The project focused on making a large catalog of dairy equipment more accessible while creating a stronger, more cohesive online experience for customers.

Role

Marketing & Digital Media Specialist

Tools

BigCommerce, Photoshop, Illustrator, Product Photography, HTML, CSS, Content Management, Digital Marketing

senecadairysystems.us

Seneca Dairy Systems is a manufacturer and distributor of dairy equipment serving farms throughout North America. As Marketing & Digital Media Specialist, I worked across marketing, product management, content production, and website development initiatives to improve how customers discovered, researched, and purchased products online. The project involved coordinating digital assets, organizing large volumes of product information, and helping create an e-commerce experience that reflected the company's expertise and product quality.

A primary focus of the project was supporting the development and expansion of the company's e-commerce platform. Working with product data, categories, navigation systems, and merchandising strategies, I helped structure a growing catalog containing hundreds of products spanning dairy equipment, ventilation systems, gates, lockups, calf products, and automation solutions. Particular attention was given to product discoverability, category organization, and customer usability to create a streamlined purchasing experience.

Managing and producing digital product assets became a major component of the project. Responsibilities included product photography, image editing, specification organization, product descriptions, content management, and maintaining visual consistency across hundreds of product listings. Establishing a clear and scalable asset library improved both customer-facing experiences and internal workflows.

Beyond the website itself, I developed digital marketing materials used across sales, advertising, social media, trade shows, and customer communications. This included promotional graphics, product advertisements, visual campaigns, website banners, and branded content designed to communicate technical information in a clear and approachable way. The work helped strengthen the company's visual presence while supporting both customers and sales teams.

The resulting platform created a stronger foundation for future growth by bringing together product information, marketing assets, and e-commerce functionality into a more cohesive experience. The project demonstrates experience working at the intersection of digital marketing, product systems, content management, and e-commerce development while supporting a complex manufacturing and distribution business.